It was captioned: “Merry Christmas!

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I am the 100th soldier killed in Vietnam.” From that moment on – even before the start of full-scale US intervention in Vietnam – a full-scale anti-militarist campaign began in America. In his 2012 book Damn Good Advice (for people with talent!), George Louis argues that consumers don’t notice 90% of traditional ads.


Another 6% of commercial messages irritate or dislike people. According to Louis, russia consumer email list advertising is only truly effective 4% of the time. George Louis' words about the inefficiency of the vast majority of advertisements describe the situation in Internet marketing well. Brands are constantly increasing their budgets for promotion and advancement, buying up the most expensive advertising spots on popular sites and waiting for results.


And users are completely unaware of all these static, dynamic, pop-up, jumping out of the monitor onto the table banners. And this is in the best case scenario. And what's the worst? Many Internet surfers already use various browser applications that block any advertising. This forces marketers to seek happiness in social networks, doing SMM .