The message should be as delicate as possible

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And they are more attentive to not very frequent and advantageous offers. In an automatic mailing of any type, you can add the client's name. You can also set up a chatbot so that you can get answers to simple questions about a promotion or competition. And of course, thanks to automation, you will not forget to congratulate anyone on the day of their first purchase or birthday.



Next come less common types of mailings: reactivation, trigger and transactional.



Reactivation messages are designed to remind an old bulk sms south africa client who has forgotten about your company for a long time. The message should be as delicate as possible. A few years ago, messages in the style of “Unsubscribe if you haven’t opened our letters for a long time worked well.” But every year there are more and more mailings, so in many cases people really do unsubscribe. In addition, such a provocative offer is very risky and not very tactful (which does not strengthen relations with the client in the best way). Therefore, it is best to offer to receive some samples for an honest review and filling out a questionnaire, while the survey should include questions about what they liked and what they did not like. This way you will get feedback and will not scare away the client. You can also tell about a new product or offer to buy something at a discount for a limited period of time.



As for trigger emails, the most typical of them is: "You forgot to place your order! Let us help you do it. Especially since the discount is valid..." That is, this type of mailing responds to specific actions of the buyer and motivates to buy more and/or faster.



Transactional mailings help navigate service issues. Thanks to them, the client learns how long it will take to deliver the goods, how much the delivery will cost, how to join the bonus program, etc.