Manual FID for Geely car dealership

rakhirhif8963 · Post by **rakhirhif8963** » Wed Jan 22, 2025 5:42 am

A banner on search is a gimmick, you ask. And we agree - no. A banner on search is a well-known tool.

Search banner for Geely car dealership
But there is one but. Previously, customers spent a lot of time on drawing and coordinating banners. We had to wait up to six months. Yes, this happened in some projects.

Now specialists from the context department have learned to create banners very quickly using neural networks. This is the trick.

2. Made a manual FID

FID is a file with information about goods and services. Based on such a file, the system can generate smart banners, and based on a feed or site data - dynamic ads.

Our client is not Wildberries with hundreds of millions of products, and not even a metal products dealer with tens of thousands of items, where creating a manual FID is almost impossible.

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The car dealership doesn't have many products. We put together a manual FID for the car dealership and launched it in Smart Banners, Dynamics and Carousel.

“If you are thinking about collecting a feed or downloading data from a site, we recommend a feed.

In an online store with a lot of product cards, definitely use a feed.

In the case of the car dealer, we created a manual feed in the Yandex Direct interface — Manual product management. To do this, we manually added product descriptions. For each product, we filled out a card:

— Provided a link to the product, added the bc data brazil phone number and description

— Added up to 5 images of 450 × 450 pixels and up to 10 MB in size

— They indicated the price and information: category, manufacturer, model and availability.”

Maria Korolkova,

Head of Advertising Department at Promo Expert Agency