As a rule, a favicon has the .ICO or .SVG

gafimiv406 · Post by **gafimiv406** » Wed Jan 22, 2025 5:32 am

format, but .JPEG, .PNG, .GIF are also acceptable. The choice depends on the operating system and web browser: some formats are not supported by all of them. The same goes for the sizes. The standard for a snippet is 16x16 pixels (if it is not SVG) or 32x32.

To add a favicon to a snippet (and to a website in general), you need to place the file in the root directory of the project and enter a special construction with the URL of the image into the HTML code (between the <head> tags). A correctly selected and installed favicon helps improve the clickability of the snippet.

Headline
In a snippet, the title is the name of the web page, which is highlighted in the search with a larger font size than other elements. It is the most important part of the snippet: it informs about the page content, sometimes encourages action, attracts the user with some details. Usually, search engines take the title from the Title meta tag, which is also visible on the tab. It is inserted directly into the HTML code or through the CMS admin panel. In some cases, the search algorithm may decide that the specified Title is not relevant enough for a given search query and replace it with an H1, H2, H3 heading, or even use an arbitrary fragment of text with the relevant information.

Heading.
To reduce the risk of automatic generation of a title for a snippet, it is necessary to optimize the Title on all pages of the site. It can be made more effective by following several rules. Firstly, the title should start with the most frequent request and may contain additional keywords with a lower frequency. Secondly, the "titles" on the entire website should be made unique. nigeria whatsapp number database This way, the search engine will be able to better identify and display different results. In addition, the titles can demonstrate the features and advantages of the business, the USP, which will differ from competitors' sites.

It is also better to follow technical recommendations: the title length should be such that the snippet is fully visible in the search both from the desktop and from mobile devices. You can add emoji, indicate the region to attract a local audience, and often write the price of goods and services.

Description
A text fragment that appears under the title in search results and makes up the body of the snippet. Like the Title, it provides information about the content of the web page, but in more detail, which helps users better understand how it matches their query.

The description in the snippet can be formed based on the Description meta tag, which is placed in the HTML code of the page. However, search engines do not always use it. For example, Yandex much more often finds the most relevant piece of text from the page instead of the tag and uses it as a description. This is probably due to the fact that the length of the Description is shorter than Yandex itself allows for a snippet. If in Google the description usually consists of two lines (145-165 characters), then in Yandex it consists of five to seven (up to 500 characters), although more than half of them are hidden under a spoiler.

Description.
By the way, Google can also automatically change the snippet if it deems it necessary to increase the relevance and attractiveness of the search result. Therefore, it is certainly necessary to create informative, understandable and attractive Descriptions, but at the same time, you need to be prepared for possible changes and add appropriate text content to the site.

The snippet description plays an important role in attracting clicks and increasing the CTR (Click-Through Rate). The more competent it is from an SEO point of view, the higher the chances that users will click on the link and visit the site.

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