They rely on scripts and don't think with their heads

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How to establish contact with a client to sell, not irritate December 20, 2024 6 minutes People don't like being sold to, although they don't mind buying. They are also wary of strangers - tired of spam, scammers and sales gurus with their "explosive mailings". Experienced salespeople start by establishing contact, the first stage of any sales funnel. We explained how this works in correspondence with clients. And also analyzed good and bad examples of real messages from sellers. What is contact establishment? Establishing contact is an opportunity to show the client that communicating with you is worth their time , and that you personally can be trusted . If you cope with this task, you will be heard. From there, sales will be a matter of technique. And it's not just about phone calls and face-to-face meetings.



Establishing rapport is especially important in brazil phone number list email sales, where you're even easier to ignore. But often darkness occurs. An example of poor contact establishment As in this screenshot, for example: they write “Hello” and wait for something for 15 minutes; communicate with advertising slogans, without even trying to be useful; ; and they simply don’t study the client they are selling to – why would they need SEO services if they don’t have a website? And these are only a few of the mistakes. Some sellers invade personal boundaries, push their mailings, use market techniques and manipulations. All this in the hope that at least one sale will take place for every hundred angry dialogues. Establishing contact is zen, harmony with yourself and love for people. You are not trying to sell, but helping the client.



You are communicating, not trying to rip them off. In short, this is an important and necessary stage of sales. Without it, you simply cannot move forward - which means no clients, no sales, no money. Recommendations and examples prepared together with Maria Papulova, business sales trainer Prepare: Learn more about the client You need to prepare for sales. Just compare. Example 1. An agency offers promotion services. They help with setting up advertising and managing social networks. They bought a database with some contacts to find clients. They sent messages, and something like this happened. Establishing Contact: An Example of a Bad Sale The example was sent by a person who does not provide consultations The client will have a reasonable question: if you yourself do not know whether I was looking for promotion or not, why did you write? What is the benefit of sending out a random sample? The manager is more likely to get an account blocked than sales.