Right now we are seeing an overall . conversion rate from our nurture series. While that percentage may seem low, given that we’ve sent out over m emails, the overall number is pretty good. Originally we only sent nurture emails to our base during the -day trial. However, having seen success with paid conversions from the nurture series, we’re now sending ‘business/thought leadership’ emails after the day trial ends. We send these emails out weekly and we’re also seeing the same .
conversion rates from these post-nurture advertising data user list emails. So what’s the key takeaway from mixmax’s example? Have a nurture campaign during the first few days/weeks with use-case tips and a nurture campaign after that to educate the user on a bit more than your software. You could use webinars, feature updates, and product updates to do that as well. Educate the user on the topic (not just on your features) you have a great software, but your users are still not adopting it the way you’d want them to? It might be because the users need education on the topic, rather than on the software.
Education should start on day one, then you could send daily follow-ups. Also, onboarding emails shouldn’t be just product manuals. They’re a journey! Like I mentioned before, you could use this approach in your post-nurture series. Instead of educating users about your features, you can focus on free resources, such as webinars, industry best practices and interesting articles to help them be great in their field. Read more: how to write newsletters that get opened, read, and clicked saas email marketing guide guide to bb marketing automation focus on storytelling did you know that the human mind forgets almost everything other than stories? Storytelling is a powerful marketing tool that is often underused.