Use of technical information instead of descriptions

[sumaiyakhatun29]

3.Sometimes online stores do not have time to publish a product description. This is not a mistake, but a feature of the workflow. Product cards without descriptions could not be found in three or four clicks on the websites of Lamoda, Ozon, Svyaznoy and Komus. The other six websites of the largest online stores in Runet have such cards.


There are especially many product pages without descriptions on the website of the Exist store, italy consumer email list which ranks first in the Data Insight rating. But the marketers of the Wildberries store most likely deliberately use technical information as descriptions. The retailer's website has a lot of product cards similar to the example in the illustration below. How to fix the problem Remember, not all users understand the products they want to buy.


Therefore, in addition to technical information, you need to publish a description on the site. Use the classic sales technique: translate the product's properties into benefits. For example, explain that thanks to 3 GB of RAM, the smartphone works quickly. 4. Using SEO texts instead of descriptions Such texts are easy to recognize by the clumsily written keys.