Optimizing images and large files

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Most websites cannot do without images. In order to optimize them, it is necessary to:

pay attention to their weight - heavy images increase the loading speed. The venezuela whatsapp number database most suitable formats are jpg, .png and .gif;
use attributes, such as alt – this is the text that is displayed if the image does not load. Although this description is not usually visible, it is another opportunity to use “keys”;
make a description using target queries;
Place it close to the relevant text so that systems can understand what topic the image corresponds to.
To make large text files readable, tags (headings and subheadings) H1-H6 are used.

No blank pages
Sites with empty pages or pages with little content may be considered low-quality by search engines. To find out if your resource has such elements, you can use Yandex.Webmaster or Screaming Frog SEO Spider.

and Link:; rel=" canonical"="">) will allow the system to understand which page is considered the main one.


No viruses or malicious code
Search engines care about the safety of resource visitors, and if a site contains malicious code, they will omit it from the search or notify users about it, which will negatively affect the volume of traffic and, ultimately, the ranking.

Convenience of design
In other words, usability is what ensures a comfortable stay for users on an Internet portal and affects conversion. After launching a project, it is necessary to track how visitors behave on the site and, if necessary, edit the design.

Technical optimization of the site is one of the most important stages of SEO promotion. Going through all the points of our checklist will help you avoid mistakes and successfully engage in the promotion of the web portal.