The curve displays the life cycle of products that are recognized

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But buyers choose the product not only because of high quality, but also due to the proper level of service. Updating the product increases consumer interest, and therefore the maturity stage of such a product lasts longer. As an example, we can cite Mercedes cars, the demand for which always remains at a sufficient level, and the release of a new modification causes increased interest. Read also Business Books That Will Boost Your Brain Read more "Target segment".


on the market and have not lost demand among the target audience for a long gambling data japan time. "Fiasco". As the name suggests, this curve is typical for products that have not achieved loyalty and popularity among consumers, and therefore have not justified the resources spent on their production. The start of sales is characterized by a lack of interest, as a result of which the product is no longer purchased.


There is no growth stage in the life cycle of such a product, and therefore it does not enter the maturity phase. The curve shows that the profit from sales is so small that it is pointless to take it into account. This is typical for those products that did not please consumers in terms of quality, price or characteristics. An example here can be expensive pharmaceutical drugs and medicines - often buyers will prefer analogs at a more attractive price.