Do a Large Amount of Purely Mechanical

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A person needs a person”: how to communicate with the audience in 2024 to be on trend Columns Udodov Anton Udodov CEO of Kuraga agency Anton Udovov, creative director and chief brand strategist at the Kuraga marketing agency, and his team analyzed various reports from marketing and strategic agencies to compile a list of promotion trends that will be relevant in 2024.

Subscribe to RB.RU in Telegram A person needs a person (even if he is actually a brand) The issue of “loneliness online” has become especially acute this year. Consumers lack a balance between bangladesh telegram database technology (automation) and human communication. Along with the speed of response, consumers want a personalized approach.

And if you have already learned to respond to your users not in a detached manner, but in a “human” way, it’s time to move to the next level. Source: The Sprout Social Index Namely, to introduce ambassadors or simply "heroes" of the account. We did this with our client "Dixie" - now Masha, Lena, Dima and other guys often appear in the brand's social media accounts, showing typical consumption situations in a humorous way.

They don't just go shopping, but set themselves the task of choosing products of a certain color. They don't just prepare for the New Year, but look for gifts for all family members in one minute. With Lena, we started using "circles" in Telegram: it was a kind of lifestyle content, where she shared events that were happening in her life (from meeting her boyfriend's parents to cooking her first borscht).

Here we immediately closed two tasks: showed users situations of consumption that were understandable to them and told about the wide range of "Dixie". After all, ambassadors are characters with whom it is easy to associate and compare yourself. And therefore, to "find yourself" in the brand.

You can find ambassadors among your subscribers (someone will be happy to receive a year's supply of your product), attract influencers or simply invite models. The main thing is that these people correspond to the values ​​of your brand and are ready to convey them. After all, an ambassador is a person who will inform customers in an understandable language about new arrivals, talk about promotions, cover the main events on their page or in the brand's social networks.