According to Frates' idea, each participant

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In the flash mob transfers 10 US dollars to the fund to fight amyotrophic lateral sclerosis, and also issues an ice challenge to three friends. If the person who received the challenge refuses to douse himself with water, he transfers 100 dollars to fight the disease. Thanks to the Ice Bucket Challenge, the American fund ALS Association, which fights amyotrophic lateral sclerosis, recorded a 1000% increase in charitable contributions .


WE WILL PROMOTE YOUR BUSINESS Read more Lessons in Virality Raising funds to fight a sweden email list dangerous disease is a noble cause. However, marketers were primarily interested in the Ice Bucket Challenge from a professional point of view. How did a person far removed from marketing manage to make millions of people pour water over themselves and post videos on social networks? Three lessons from the Ice Bucket Challenge's virality will help you understand the phenomenon of the popular flash mob and try to repeat its success in new marketing campaigns.


Here are these lessons: Simplicity, originality and recklessness are the main ingredients of a viral marketing campaign. Who would refuse to watch their friend in a silly situation that is worthy of being shown in “Be Your Own Director” or “+100500”? And it doesn’t matter that the victim agrees to the icy execution voluntarily. The main thing is that the girls are screaming for real, and the guys are trying their best to pretend that they are not cold.