Measurement of effectiveness using tools (A/B testing, etc.)

[mdmarouf988]

The difference between LPO, SEO and EFO
landing_page_optimization_difference
Landing page optimization (LPO), search engine optimization (SEO), and entry form optimization (EFO) are techniques used to attract visitors and increase conversions on websites, but each has different objectives and approaches. Understanding the differences between them and considering them appropriately will enable effective optimization.

Landing Page Optimization (LPO)
LPO aims to optimize the design and structure of a landing page (LP) so that users who visit the page can quickly access the information they are looking for, ultimately encouraging canada whatsapp number database them to take actions that lead to their goals, such as applying or purchasing. In LPO, it is important to have a catchy copy that users can understand immediately and a clear CTA button, which can ultimately be expected to improve CVR (conversion rate). LPO mainly targets visitors from advertisements and external links, and optimizes to make it easier for users to achieve actions that meet their goals.

SEO (Search Engine Optimization)
SEO is a measure to make websites and pages appear at the top of search engines. The main purpose is to raise the site's ranking through keywords, quality of content, number of external links, etc., and to increase the effectiveness of attracting customers. It focuses on increasing the number of visitors, and while LPO emphasizes conversion rate, SEO focuses on gaining visitors from search results. If SEO measures are successful, you can expect an increase in organic inflow.

What is SEO? Basic SEO strategies and objectives
2020.12.04
What is SEO? Basic SEO strategies and objectives
SEO is a strategy to make web pages appear at the top of search engines such as Google. In this article, we will explain the purpose of SEO and how search engines work, as well as the basic SEO measures that you should take first, divided into five categories.
EFO (Entry Form Optimization)
EFO is an optimization to improve the convenience of entry forms filled out by users and prevent abandonment. Forms are the final step in which users enter information and lead to applications or purchases, so if there are too many input fields or visibility is low, bounce rates and abandonment rates will be high. EFO improves these issues and provides forms that users can complete without stress, helping them achieve their final action. Real-time input checks and the creation of visually easy-to-understand forms improve the user experience.