conversion of the online store

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And of course, we continue to work with the advertising campaign - we manage rates, add new queries, minus words, reduce the cost per click. This allows us to reduce the costs of each sale.



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New ads reduce conversion
Advertising is going, bringing orders, at the cost that is needed. It's time to move cambodia whatsapp number database on and add new advertising sources. To diversify traffic and find cheaper ways to sell. But this is in the future, and now - here's the problem. After adding a new channel, the conversion dropped!

But don't panic. For example, we added AdWords and Google Shopping. Again, pilot campaigns that need to be refined and monitored. As in the first months, we are seeing traffic growth that needs to be optimized. Having gone through the steps described above, we first achieve the same conversion that suits us, and then, perhaps, even higher.
If search marketing is included in the work package, then it will take not a couple of months, but a much longer period - from 5 to 8 months. Such a decision may lead to the fact that at the moment the cost of attracting a buyer to the online store will significantly increase. But one day the amount of attracted traffic will exceed the critical mark and we will begin to see an increase in the channel's profitability, and therefore the online store as a whole.



experiments

Constant experimentation
Using several advertising channels, we constantly experiment with them and analyze data on all sections. Sometimes, the cost of attracting the first order from advertising may seem very high, but this does not mean that it should be abandoned immediately. After all, we remember about repeat sales, don't we? Therefore, we arm ourselves with tools for accounting of repeat sales and Excel, we calculate ROI. What it is and how to eat it, we wrote in this post.

You can experiment not only with advertising, but also with the site. Not only can you, but you should. Most often, the interface of an online store is created in one version, which seems most successful to the designer, programmer, owner or marketer. But this does not mean that it looks the way your buying audience would like. Let's take a filter in one of the online stores as an example:

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