Just remember that this conclusion has to do with the clarity of the text and was extracted from the research, which took into account the number of syllables, sentences and paragraphs in the messages analyzed. Source: LinkedIn 3) Include personalization As with email, the more personal you manage to be, the more attention your audience will pay. But how do you do this in a sponsored message, sent to multiple users? The answer is segmentation. Advertise by segments, defining the attributes of the audience you want to reach.
I’m talking about targeting criteria configured when creating your ad, such as job title, sector or usa phone number data skills. Thus, you can write a text aimed at professionals in a specific industry, for example, and be more assertive. Source: LinkedIn 4) Give preference to the passive voice This one is curious, but it seems to work. Give up the informative tone, full of information and data, and think about your audience. What do they need? How can you help them? Source: LinkedIn Show that you’re interested in knowing how you can be useful right now, make assumptions about your audience’s pain, and be unpretentious.
2020 as a way for the search engine to maintain its robust digital advertising business while attending to the growing need for consumer privacy. And now, with an even greater demand for user data privacy, the search giant has released some updates to the tool — let’s take a look at them and understand how they impact our campaigns. Want a cookie or two? Do you know when you visit a website and they ask you to accept their cookies? That’s a Cookie banner.