The easiest way to figure out where exactly you need to monitor reviews is to Google yourself. Just enter your company name + “review” in Yandex and Google search and see which sites appear in the top ten search results.
Reviews in search results
Reviews in search results
These are the sites where you should look for reviews first. If there are no reviews about you online yet, you should create accounts on the following sites:
Yandex.Directory.
Google My Business.
2Gis (Flamp).
Zoon.
iRecommend.
Reviewer.
SPR.
Niche review sites.
You can also create communities in social networks and call them " company reviews". This way, you will stake out several places in search results in advance and your communities will be shown to users.
Don't forget to set up notifications for new reviews from each site.
Pay special attention to Yandex.Directory and Google My Business. Information about reviews and ratings on these services goes directly to the search engine and is displayed in a large local pack.
Local pack in Yandex
Local pack in Yandex
The surest strategy is to ask the customer to leave a review when they are happiest. Don't wait for days or weeks to avoid being pushy. This is wrong and greatly reduces the likelihood that the customer will leave a review.
Provided a service, is the client satisfied? Ask him to leave a positive review about you right away.
I know this from my own experience. When I conduct SEO consultations and ask the client to leave a positive review right away, he goes and leaves it right away. If I write to him a few days later, he often agrees, but he no longer writes a review full of emotions. And it is not a fact that he will write it right away.
- Maxim Novoselov
Ideally, you ask for a review from a customer who hasn't yet gambling data china phone number your business. Your goal is to get the customer to comment on you online before they even leave the door.
4. Use reminder emails
If a client has left your office without leaving a positive review, it is worth reminding him about it several times, preferably through different channels.
The first recall reminder can be sent the next day. The second, in 3-5 days.
If you have the client's consent to send him messages, then send him an email first, then you can try an SMS or a message in a messenger. A call is an extreme case when the client has ignored everything else.
Sending in messengers
Sending in messengers
Sending out messages through different channels is necessary in case the client does not read emails, or you sent them a message to a messenger that they do not use and have disabled notifications. This simply increases the chances that the letter will reach the addressee.
5. Offer something in return
There is one caveat here. Offering something for a positive review is a violation of the rules of most review sites. You shouldn't do that. You can motivate users to leave reviews in general, both positive and negative.
It is not a bad idea to offer a discount on the next visit to your company for a review about it on the Internet. In this way, you stimulate not so much reviews as sales, which is also very useful.
Think about what you can give your customers in exchange for leaving a review.
Bonus tip
My 101st percent for you
Make the process of leaving a review as simple as possible. No need to tell the client, "Oh, go to Yandex, type in reviews about remtekhspetsagrostroy, find the Otzovik website, go to it, find our company there and the big button to leave a review." This way, you definitely won't get a lot of positive reviews.
3. Ask them when they are happy
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