One of the most interesting things about Facebook Ads is the way it allows you to target your users. Here are some ways to do this.
core audience: with this, your ads have access to demographic data (such as location, lifestyle, purchasing characteristics, etc.). All this information is received through the user profile and the behaviors they have when using the platform;
Similar audience: If you already have a list of consumers and users that your company has contact with and that have the characteristics that your brand is looking for, you can find people who have similar profiles and habits. As the name suggests, this new audience is similar to the one you already have.
Facebook Exchange
You can use external platforms (also called DSP bank email list or Demand Side Platform) to more accurately understand the characteristics of users outside of the social network and use this data to make your ads more interesting and relevant to your audience.
Partner Categories
To increase targeting possibilities, Facebook also partners with companies that share how their users act outside the platform. This way, you can further personalize your creations.
Pixel Usage
Finally, the cherry on the cake is the Pixel. It is nothing more than a code installed on your pages. In addition to not compromising the performance or loading of your website (due to its size and format), this helps in tracking visits, conversions and other user activities.
In addition to helping you understand how your users are interacting with your pages, it can also help you create a custom audience. This way, you can target only people who have opened a certain page or visited a specific product.
Similar to Google AdWords, you can create your remarketing strategy and display personalized ads to network users.
Instagram Ads
Instagram Ads is the social network's advertising platform. With it, you can sponsor posts in various formats, such as videos, photos, and image carousels. As with the systems already seen, you can use the paid media system to generate traffic, conversions, app installations, etc.
Segmentations
Here, you can also use different segmentations. Here are some possibilities:
age and gender;
geolocation;
general interests (such as sports, technology and music) and consumer interests;
devices and systems used for access;
life situations (studying, married, working);
custom audiences (contact lists, users who have taken some action on the website).
One advantage of advertising on Instagram is that you use the same advertising platform as Facebook. This means you can easily add, edit, and remove ads from both social networks. Plus, you won’t have to spend a lot of time learning how to use it, since the effort you put into using Facebook Ads can be enough.