SPIN stands for: situation, problem, implication and need.
Situation: we need to know the client’s current situation and how our solution will be useful.
Problem: Your sales team helps the lead identify the difficulty they face.
Implication: what consequences will the lead have if they do not resolve this pain/problem?
Needs: What would the person’s life be like after resolving this difficulty?
Throughout this process we are not just selling you something, but guiding you to overcome an obstacle.
5. Sandler System
Sandler was created in 1960 by David Sandler, and is rarely used in Brazil morocco phone number library because it is based on behavioral analyses developed over the long term.
The Sandler phases are:
Connection
Rapport is a technique used at this stage to create connection and trust with the prospect. In other words, to obtain this result, it is necessary to know the reality, habits, and affinities between the salesperson and the lead .
To be successful at this stage, you need to show interest and a willingness to help.
This saves time and operational resources
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