Promote more optimal functioning of the organization, with interdepartmental collaboration.
Recognize the tasks performed by a work team and the achievements they achieve.
Break with the isolation that teleworking sometimes entails, if any.
To retain the business's customers.
Reach other audiences that could be potential consumers of a product-service.
Provide greater visibility to the brand and the company.
Improve the firm's reputation.
Increase sales and improve the bottom line.
Introducing the company into a new market, such as when one opts for internationalization and makes presentations in other countries.
This is a formula that is on the rise, as reflected in the latest report from Amex Meetings & Events , which states that 65% of companies plan to continue increasing their budgets for events. The consultancy behind the report, Evento Plus, highlights that these activities are key to “taking care of customers and employees, and this is reflected in the implementation of this type of initiative, which is increasingly more 'human centric', taking into account the needs of participants.”
Types of corporate events
Corporate events take many different kuwait whatsapp data forms and developments. Here are some examples of some of the main types of events that are currently being held:
Conferences for professionals in the sector, either for company employees or for other profiles that carry out the same or similar activities.
Organization of congresses and trade fairs , which can position the promoting entity as a reference to follow in a specific field.
Product-service presentations : presentation of a particular item that is to be launched or relaunched or of a new service that has been formulated, in order to reach the target audience or to the media, so that they give it visibility.
Courses/Workshops , promoted to have an expert in a certain subject.
Company retreats , to promote communication between teams and generate greater employee loyalty to the company.
Incentive trip , to improve the feeling of belonging to the organization.
Both these types of events and other possible options – the virtual world is becoming another forum, in this case digital, for launching corporate events – are dealt with in depth in the Master in Event Management and Organization from EAE Business School. The Master addresses the advantages of investing in these initiatives and how to incorporate these strategies into any business plan.
A group of people are sitting while listening to a presentation
Corporate Event Planning: Steps for Efficient Planning
There are several key steps to follow when implementing corporate events to ensure they are successful. This is the essential step-by-step guide for developing corporate activities and events that are included in the business strategy :
Set the goal to be achieved.
Target audience.
Pre-established budget for this.
Decide the type of activity to be developed, taking into account points 1, 2 and 3.
Promote the event for dissemination.
Event organization , deciding on the team that will work on the planning and development of the event.
Set execution dates… and go for it!
It is then essential to assess how events have developed, whether the set goal has been reached and whether the objectives defined at the start of the actions were achieved.