When to change your communication strategy

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new product release,
gender holidays,
opening a store in another city,
rebranding (T-bank, which shocked with its new name and was on everyone's lips in the media for a long time).
We will help you build mechanics for communicating with the user according to your tasks.
Our experts will analyze your funnel on the site and offer mechanics for the growth of key metrics.

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There is an opinion among marketers and PR specialists that the communication strategy is adjusted once a year, but this is not a mandatory rule. Each company determines the term itself, focusing on the general marketing strategy and, more broadly, on the brand strategy.

But, clearly, the communication strategy requires adjustments against the list of argentina cell phone number backdrop of global changes and news (such as Covid and the events of February 2022). In a sharp and strong change in context, many messages may look not only inappropriate, but also illegal.

Main
Communication strategy as part of brand strategy helps to solve business problems through communication with current and potential clients.
A communication strategy is important for creating an image, differentiating from competitors, increasing loyalty and maintaining the desired brand reputation.
The platforms for communication are not limited in any way - it can be any media space, as well as live communication with clients in sales offices and other places.
For a strategy to be effective, it is necessary to set relevant and achievable goals.
Want to automate communication with users?
Leave a request for a consultation with the Carrot quest growth team. Our experts will analyze your message chains and suggest how they can be improved and automated.The user signed up for a demo, and the user is also subscribed to the Telegram bot.
Immediately after signing up for a demo, the user receives a message in the Telegram bot confirming the sign-up.
24 hours before the demo, the user receives a reminder in the Telegram bot asking if he will come to the meeting.
If the user has not read the message or confirmed the entry, then after 6 hours he will receive the same message, but by email.
If the user has not read the message or confirmed the entry, then after another 6 hours he will receive the same message on WhatsApp.
If he has not confirmed the recording, then in an hour he will receive a reminder about the demo in the Telegram bot.
If the user has confirmed the appointment, then 10 minutes before the demo he will receive an SMS message with information about where the meeting will take place.
This scenario will soon be configurable in Carrot quest, the necessary functionality is being finalized.

Bringing it to demo
Activation in product
Mechanics: trigger messages depending on actions on the site
Scenario: Onboarding to a service using email newsletters
The purpose of the script is to help the user understand the service and start using it.