The study “Digital 2020: Global Digital Overview” by We Are Social and Hootsuite showed that around 3.8 million searches are performed on Google every minute. Therefore, knowing how to appear on Google without investing in ads can be a great way out if you are an entrepreneur and want to appear on the first page of the largest search engine on the internet.
Understand the importance of placing your website on Google
Google is the largest search engine platform on the internet and most entrepreneurs who are looking to position themselves on the world wide web look to Google as support for this strategy and thus make it easier for people to find their website.
No matter the objective: whether it is just an institutional website or an e-commerce site with several products, everyone wants to be on the first page of the platform and perhaps even in the first position. This happens because when a user searches for a word on Google, the platform tends to show first those sites with the most relevant information, according to its factors and search engines.
Therefore, your website will only be shown to people who are genuinely interested in your products and services, thus increasing your chances of actually selling something.
Therefore, not seeking a position on the first page of Google, and even more so in the first position, can leave your business below its sales potential.
Understanding how Google works
To understand how to appear on Google without investing in ads, it is first important to know that the way the platform works is very intelligent and powerful.
Google has a bot that performs a quick and practical scan, providing search results based on sites that have greater authority and relevance in their domain. In other words, those that are most relevant – as we mentioned above.
These sites that have greater authority end up egypt whatsapp data being seen as a kind of database and to appear in this percentage of relevance it is important that your site is well optimized, constantly fed with new content and with good keyword work.
Google's robots perform an analysis looking for the websites that best fit their requirements and then provide them with the results of people's searches. Therefore, it is very important to keep your website always updated, optimized and with constant reviews so that no information is passed on to Google in the wrong way.
After all, how can you appear on Google without investing in ads?
Conduct a competitor analysis
That's right, you read it right: the first step is to do a good analysis of your competitors and what they have done to maintain or rise in Google's rankings. This is because they can provide important information on how to improve your position in searches.
See how your competitors are working with keywords, how their website is structured and also the terms that fit into your segment but that your competitors are not using.
Invest in SEO!
We couldn’t talk about Google ranking without mentioning SEO strategies. This tool presents great opportunities to help your company scale and have a greater digital presence, as well as better positioning on Google.
Contrary to what many people think, SEO is not just a strategy to be used in content production. It can be used throughout your website: from texts to images.
The main advantages of including SEO in your strategies to appear on Google without investing in ads are:
you do not pay for the visit;
there is a user click preference;
helps in building a powerful asset;
ensures greater authority and credibility;
more visits and a greater number of qualified leads;
higher conversion and more sales.
Of course, SEO results can only be seen in the long term, so you need to be patient and continue investing in strategies.
Do good keyword research
The first step to starting a good SEO strategy is to carry out keyword research, that is, look for the terms that best represent your blog and website, so that Google can identify the websites and content that have these searched words.
When we search for something on Google, the search results are related to the words we use during the search.
Make a very careful analysis of the terms that best represent your website and be very careful as this information will be crucial for you to make the best decisions for a good positioning on Google.