Why choose Salesforce for your business?

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When we talk about the world's number 1 CRM, only one name comes to mind: Salesforce. In your daily life, you will encounter a wide variety of CRM software that offer basic functionalities aimed at efficient customer relationship management. So, you may be wondering: what is it about Salesforce that makes it so distinctive from the rest? Why choose Salesforce? How can it help improve your business? Don't worry, we will answer these and other questions below.

Let’s start at the beginning: what is Salesforce? It’s a cloud-based CRM that powers your business relationships and transforms your team’s work life. It offers ready-to-use solutions that allow growing businesses to easily implement cutting-edge technology and integrate solutions. It contains a wide variety of products that help you manage relationships between companies and customers, through an integrated platform that provides a single, shared view of each of them.


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Why choose Salesforce?
1- Available for you whenever and wherever you want

Salesforce has become the world's leading cloud-based senegal whatsapp lead business ecosystem, enabling businesses of all sizes and types to connect with their customers from anywhere. The latest innovations in mobile technology, sales, service, marketing, and analytics are at your fingertips to help you achieve your goals and set even bigger goals.

Salesforce cloud services or products that are classified as Software-as-a-Service (SaaS) include Sales Cloud, Service Cloud, and Marketing Cloud. It also provides Platform-as-a-Service (PaaS), which includes platforms used by developers, such as Lightning Platform and Heroku.


2- Safe information

One of the most important aspects of companies that use CRM is data security, and this has been one of Salesforce's strong points since its inception. It brings together all customer information in a single database, in an organized manner and accessible to everyone according to the roles and permissions associated with each user.

Additionally, Salesforce provides you with the website trust.salesforce.com, so you can see more information about its performance and how it secures your data. It also shows any planned maintenance operations that it will perform and that could affect your access to the system. This makes Salesforce a very reliable and secure platform.

3- AppExchange

Another innovative idea that has made Salesforce a worldwide industry leader is AppExchange. Here you will find everything you need to solve any problem your company may have. Developers can create applications that adapt to your needs. If you need an application for marketing, accounting, service, sales, etc., you will find it on AppExchange.

4- Business intelligence

Salesforce allows you to create individual reports to view accounts, opportunities, sales pipeline, activities performed, product sales, completed tasks, among others. You need a tool that, in addition to being able to collect and store large amounts of information, allows you to extract and analyze it to present clear and understandable conclusions that can be used to make decisions. You will have all this with Salesforce. Remember that data is only valuable if you have the ability to convert it into information to generate knowledge.

5- Flexibility

It is highly customizable. This means that you can adapt Salesforce to your needs and interests, and do so as many times as necessary. It is not a straitjacket that you can only use for one purpose, but it is a much more flexible platform than much of the software you will find on the market today.

6- Easy handling

Another of the great advantages of the Salesforce platform is its ease of use without any major difficulties. Working in Salesforce does not require computer skills to make the necessary changes to the platform. Many functions available in Salesforce can be performed without writing a single line of code, saving a lot of time and money. In addition, Salesforce has Trailhead, an excellent training resource that you can use to create effective training sections and guide your users towards the correct use of the platform. You will find everything you need in terms of training there. Even if you need faster and more personalized training, you can rely on Salesforce consulting partners.

7- Trailblazer Community

Salesforce is also famous for the amazing community it has built around its platform. It allows you to learn, connect with peers, and contribute to help others. Community meetup groups offer fun exchanges with business leaders and Salesforce users. It also includes a variety of helpful materials for community members, such as real-life step-by-step guides from how to create custom reports, to where you can turn on customer notifications, and more.

8- Integration

It allows integration with third-party applications, making it possible to connect and access data from external sources in a simple way. This way, you can continue using the applications that were already present in your business processes. Additionally, you will benefit from the potential of the platform, while synchronizing valuable information for decision-making. Being able to integrate Salesforce with other applications that you use on a daily basis represents a very important advantage for your business.


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How can Salesforce help you improve your business?
There are many advantages that Salesforce offers to businesses that use it, so much so that the number of companies (large, medium and small) that have adopted the platform has now increased to more than 150,000. Below are some statistics that illustrate the positive impact that Salesforce can have on the performance of your business.

Customers using Salesforce see a 38% increase in sales productivity and a 40% increase in mobile productivity.
Salesforce can improve customer relationships and retention by up to 27% .
Customers using Salesforce have experienced 38% faster decision making , a 25% increase in revenue, and a 35% increase in customer satisfaction.
More than 4,000 solutions for your organization are available for download and installation on AppExchange , which will increase your ability to offer, sell and promote services.
Salesforce helps achieve an average ROI increase of 50% in just over a year.
What is it about Salesforce that makes it so distinctive from the rest of the CRMs?
For some time now, Salesforce has stood out as one of the most powerful tools on the market, with a multitude of uses and applications in all types of companies. Its versatility and great capacity for customization are probably its best and most valued attributes, and make it an essential tool.

Salesforce is highly customizable, and you'll find tools to easily develop your own applications and make the platform meet your needs as much as possible. It was designed to accompany your customers throughout their entire purchasing cycle, making it a unique experience. This is Salesforce, a platform that satisfies salespeople, marketers, analysts, and developers. Salesforce was the first cloud-based CRM and is currently the leading product in this area of ​​the market.