How does the technology industry use business intelligence?

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In an increasingly competitive and challenging business environment, high-tech companies need to find solutions and systems to generate competitive advantages by collecting, analyzing and transforming data. These processes facilitate strategic decision-making, which allows organizations to design successful plans and properly manage the different areas and departments. Added to this is the importance of properly closing the production cycles present in these organizations, in addition to shortening the research-production cycle of new products and/or services with the required quality.

In response to these needs, the solution has been to rely on business intelligence (BI). This is nothing more than a technology-driven process that allows data to be analyzed, converted into knowledge, and presented in detail as support for decision-making. To do this, BI uses a wide variety of tools, applications, and methods that include: data mining, online analytical processing, queries, reports, and risk analysis.


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In a previous article we discussed how business intelligence panama whatsapp lead works and what benefits it brings to companies that use it. In this article we will focus on demonstrating how business intelligence is used in the technology industry to improve the performance of its processes.

The technology (IT) industry is a space where business intelligence is driving significant transformation. These types of organizations are committed to using business intelligence to design solutions based on big data.

How can business intelligence help the technology industry?
Integration with existing data architecture

Many IT organizations already have resources and information stored in databases before they begin using business intelligence. But this is not an obstacle since BI solutions are designed for various technological infrastructures and can be integrated into the databases that these organizations currently work with.

Security

Data security is of vital importance for all companies linked to the technology sector. An important aspect of business intelligence is its use in security systems that allow these companies to have strict control over their data, grant access permissions to the appropriate people according to their needs and activities, etc. This characteristic of business intelligence tools also allows organizations to protect themselves from cyberattacks that they may suffer from internal or external sources regardless of the territorial location where they are located.

Data accessibility

Business intelligence solutions allow access to multiple data sources and the creation of reports quickly and accurately. This is a great step forward for IT companies because it makes it easier for them to work with the information contained in the databases of all areas and departments.

Scalability

This is one of the most sought-after features by IT organizations and one that BI tools cover perfectly. It refers to the ability of a system to increase its work capacity (greater # of users, requests, etc.) without compromising its performance. It also refers to the correct functioning of the platform regardless of whether it is used simultaneously by a large number of users. BI platforms allow IT companies to ensure better mobile capabilities, remote and local access.

Applications of business intelligence in the technology industry
Telecommunications

The telecom environment is probably where business intelligence tools become most valuable because it constantly handles massive amounts of data. Telecom providers must ensure that they are always looking for ways to improve customer satisfaction.

One of the most in-demand areas within this sector is internet connectivity. With the advances made in recent years related to 4G and 5G, the number of high-standard users has increased exponentially, providing a greater amount of information to analyze and make decisions. With BI, companies can maintain efficient data processing, with valuable information available from the data collected. Companies can even focus on anticipating user needs, reducing data inconsistencies, sharing information between the different areas or departments involved, and creating new strategies for short, medium, and long-term customer retention.

Television

Considering the number of people using this type of service, it is almost impossible to provide a successful experience without a technological solution. The television industry uses business intelligence to understand the ratings given by users to different programs, the time they have spent on them and their consumption trends. This allows them to determine the content that may be of greatest interest to the audience, as well as to create a list of personalized suggestions. In addition, companies belonging to this sector use the information obtained to deeply understand their users and know which TV programs, series, movies, documentaries, etc. are their preference and thus know which ones they should buy, keep or eliminate from their list.

Industry 4.0

Companies in this industry make extensive use of BI tools because they help improve their business processes. This is because making better decisions in the corporate sphere requires analyzing diverse information. The Industry 4.0 sector relies on business intelligence to increase production quality standards, which allows for early detection of, for example, product defects by studying variables such as temperature, pressure, usage cycles, etc. In addition, with the information collected using BI tools, they can manage tasks based on the analysis of performance indicators such as: time spent performing activities, workload, productivity, etc.