Attracting more traffic and leads is very important for the success of a business. However, it is not enough to simply accumulate a series of contacts in your email marketing tool, you need to nurture and inform them in order to convert them into customers!
What is Nutrition Flow?
Nutrition as a biological process consists of the ingestion of food by organisms in order for them to process the nutrients necessary to live. In digital marketing, the nutrition flow is one of the Inbound Marketing strategies that takes a lead from point A to point B, based on feeding this contact with information.
In other words, it is a way to nurture your lead with quality and relevant information so that they can create a natural relationship with a brand. From this relationship, the lead will learn more about the products and services that your company has to offer and will feel more confident in purchasing something at the right time.
For example: Imagine an e-commerce site with a wide variety sri lanka whatsapp data of skin care products. In order to sell, it needs more people to know the benefits of each product and understand the needs of their own skin, because no one buys a product to treat acne without understanding that they have an acne problem. Right?
That online store can't expect only skincare experts to buy from it. After all, the number of people who don't understand this subject is much higher than the number of experts!
How does a Nutrition Flow work?
The first step to building a good nurturing flow is to understand why the person is converting in your flow. In other words, what they are looking for and where they are in the consumer journey.
Imagine, for example, that there is a businessman who is looking to sell more. At a certain point, he finds an e-book that lists 5 ways to sell more through the internet. From there, he enters the flow and in the first email:
First email
In the first email, he receives the link to download the e-book and some initial information about opportunities to sell more through the internet, using digital marketing strategies.
Second email
In a second email, we can go into more detail about digital marketing, since this entrepreneur may not yet be aware of all the opportunities that internet marketing has to offer. Therefore, our mission, through the nurturing flow, is to educate him and show him the benefits of what we have to offer. In this example, you can send him an email that shows the results that another entrepreneur had by investing in digital marketing. This way, he can “connect” to the story and see that if it worked for one entrepreneur, it can also work for him.
Therefore, our ultimate goal is to build a logical sequence of emails to guide the lead towards conversion.
How many emails does it take to create a nurturing flow?
You can create a flow with 3, 5 or even 50 emails. The size doesn't matter, but the intention is to take the lead from point A to point B. You won't always be able to resolve everything through the email sequence, but remember that this is not your goal. Your goal is to educate the lead and spark their interest in your business!
Third email
In a third email, the idea is to explore a pain point. In the example we are using, you can mention that you understand that it may be difficult for the person to apply all the digital marketing techniques, but that you would like to demonstrate that he can have immediate results by implementing a small part of the method you have developed (in this case, this is where you offer a sample of your product or service). In our case, we could show the entrepreneur that he can start by investing in Google AdWords ads, advertising his business for the main keywords in his market niche.