During SocialToday I learned a lot about data collection, but what are you actually allowed to collect and what can you do with that data in view of the GDPR ? Actually, not much changes with the GDPR. But an important difference is that if you do not arrange it properly now, it will cost you a lot of money, says privacy lawyer Charlotte Meindersma .
There are six bases (legal grounds) on the basis of which personal data may be processed . So you need them. You must choose on the basis of which basis you want to process data. This means that you do not necessarily need permission to be able to process data, but can also do so on one of these bases. Do you process data on the basis of permission? Then keep in mind that this must be easy to withdraw .
To ensure you are ready for the GDPR, you need to secure your data. Also look at cloud workspaces to store files, as this can be more secure than a computer cabinet in the office building, or installing physical locks on your order cabinets. Also make sure you have processing agreements with the services in which you store your data. This means, for example, that if you use Mailchimp, they will also see the data. They must therefore promise not to do anything else with the data.
So you can still do a lot within the GDPR, you just have kuwait whatsapp number to make sure that you act honestly, are transparent and also prevent data leaks. As a final tip I would like to give: do not rely on what you read on blogs about the GDPR, but get informed by a lawyer.
Interpreting data remains human work
More and more data is becoming available to marketers. But data only shows what and how often something happens. Ultimately, you have to keep analyzing sharply yourself to discover connections. For me, SocialToday was therefore a great success, you learn about the latest technologies, possibilities of data and get case studies from different industries.
I myself plan to work even more actively with data within my organization and have already planned to set up a Google Data Studio dashboard and analyze videos. What are you going to work on.