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What is a hyper-casual game? (hyper-casual game)
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Common marketing terms
What is a hyper-casual game?
Hypercasual games are mobile games that focus on simple, intuitive play, often requiring only basic clicks or swipes. They feature simple 2D graphics and user interfaces that allow players to start playing immediately without the need for complex instructions or tutorials. The gameplay in these games is usually endless, with the player's goal being to get a high score or just to kill time.
According to Udonis , hypercasual games are designed to be "easy to understand and easy to play" and players should be able to understand the concepts of the game within seconds, making these games attractive to a variety of players.