WooCommerce falls a little short in the technical support space. Most support can be achieved through self-help guides and communities. However, the platform does enjoy excellent documentation and a wealth of online tutorials.
The cost of premium themes and extensions can add up pretty quickly, especially for small businesses on a tight budget.
Those were the downsides of using WooCommerce. However, the platform’s incredible usability, scalability, and customization make it a great choice for eCommerce websites. Plus, it’s a great option for beginners with little eCommerce experience.
In short, WooCommerce is a powerful platform that canada phone number offers all the features an eCommerce store owner might be looking for.
Magento
magento woocommerce ecommerce platform
Source: Magento
Magento is available on two different platforms, namely Magento Open Source and Magento Commerce. The former is a free version that can be downloaded and customized, while the latter is a premium version that includes a subscription fee and cloud hosting.
however, most e-commerce businesses can benefit from its features.
Below are some features that make Magento a popular eCommerce platform.
The platform supports an unlimited number of products.
It offers optimal front-end and back-end performance. For example, it allows you to compress images for faster loading, thus improving the user experience of the website.
It offers patches, updates, and a host of best practices that help e-commerce owners create a secure store and safeguard customer data.
Magento Marketplace offers an unimaginable amount of integrations. Although some are priced high, they are worth the investment, if your budget allows it.
Magento is SEO friendly. SEO is automatically set up on this platform and there are a variety of tools that help you keep track of the rankings. However, using them required some knowledge of the subject.
Magento enables engaging mobile experiences through its PWA (Progressive Web Apps) studio.
magento woocommerce ecommerce platform
The platform offers an analytics dashboard with live data on sales, orders, and best-selling products.
Every version of Magento has built-in checkout, payment, and shipping features. The platform makes it easy for customers to pay via PayPal, Amazon Pay, or Stripe.
Magento offers 24/7 technical support. It also has a Help Center for troubleshooting and general support.
Cons
Magento comes with a steep learning curve. Unlike WooCommerce, Magento requires you to have some basic knowledge in web development. The platform is geared more towards developers than regular users.
While Magento is free to download, the prices associated with using it, namely web hosting fees, add-ons, and payment processing fees, can get expensive. Also, the Enterprise Edition is quite expensive.
Magento offers security patches to safeguard customer information. However, the downside is that these patches are not easy to apply. Newbies to e-commerce may feel overwhelmed in doing so.
In summary, this is how the two e-commerce platforms compare.
WOOCOMMERCE MAGENTO
The platform is completely free. It offers a free community version. The other premium services are not free.
Supports unlimited products. Magento allows store owners to add unlimited products.
Almost all WordPress themes are supported. It offers a wide variety of customization options. It offers a theme-based system.
It comes with an extension system with several options. Supports a wide variety of extensions.
Provides basic security features to protect your online store. It offers advanced security features and dedicated patches to fix vulnerabilities, if any.
The platform is remarkably easy to use. Magento may not be that easy to use. It is recommended for users who have a basic level of web development experience.
Conclusion
An e-commerce platform is a big investment for a business. While you may have set aside some budget, you want to make sure you choose the one that is best suited for your business.
Both WooCommerce and Magento are excellent choices when it comes to choosing a platform for eCommerce businesses. For beginners and small businesses on a tight budget, we recommend WooCommerce as it takes off quickly, is scalable, and cost-effective.
On the other hand, without the need to purchase additional extensions, Magento shines with its scalability and other features that WooCommerce lacks. Various extensions like Magento 2 Custom Checkout Fields , Shopping by Brand, Search Extensions, etc. Magento optimizes your business to generate breakthrough growth. If you ignore the high cost of its Enterprise Edition, Magento is a great choice for businesses looking to get into eCommerce.
Choosing a winner between these two is not easy, however, we are sure that the information shared above will help you make an informed decision for your business.
Author Bio:
Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When not writing or editing, she spends time reading books, cooking, and traveling.