Join LinkedIn groups and other relevant forums

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When defining your buyer persona, you should have identified the interests of your target audience. You should include in your Social Selling strategy joining these groups or forums where these users interact, this will allow you to learn more about them and the topics of interest they deal with. It will also give you the opportunity to identify areas of opportunity that your company has to strengthen them. It is important that you take this point into account, which will help you how to do an effective Social Selling on LinkedIn.

Connect with your customers through social media
As we mentioned, interaction with your target vp purchasing officer email lists audience is essential. To help you build and maintain this type of action between your brand and users, it is important to provide them with valuable content that invites them to react, comment and share. Try to create content that invites reflection and participation; once you have achieved this, don't let it drift! Respond to your followers and try to keep the conversation active.

Social Selling for B2B companies
Now that you know what Social Selling is and its importance, below we share with you examples of Social Selling and some key points that you should keep in mind to establish a good strategy on social networks.

Pay attention to the comments
Another example of Social Selling, due to the importance of interaction, it is vital that you not only respond automatically to your followers, but also pay attention and analyze what they are saying. This will allow you to identify their doubts, concerns or suggestions, which will give you many more topics that you can address on your social networks.