Each platform has seen money

[asikurrahmanshuvo]

The move to Phase 3 will only be a done deal when there is a transition from platform dominance to direct-to-consumer models, with audiences following their favorite creators across multiple platforms, and there is a convergence between creators, entrepreneurs, and investors. The value chain is vast . Unlike traditional employment that bundles production, income, and benefits into one package, creators can operate in a much more fragmented environment. More than 125 creator-focused companies are capitalizing on every stage of the creator lifecycle, from content creation to off-platform monetization to audience management. But how big is the creator economy? The numbers surrounding the creator economy are difficult to estimate in their entirety, given the broad scope of the term creator, which can refer to anyone.

flow into their space: The top-performing YouTube channels raised $211 papua new guinea b2b leads million between June 2019 and June 2020; Famous Instagram influencers can earn up to five-figure figures per post; Top writers on Substack can earn up to $1 million a year; Since 2011, creators on Gumroad (a digital product selling platform) have earned more than $460 million selling their content. Creator Economy From a business perspective, brands are expected to spend up to $15 billion on influencer marketing by 2022 . Creator-focused companies raised $1.3 billion in funding in 2021 alone, nearly triple the $464 million they raised the year before.