This is because consumers have begun to develop an anticipatory mentality: If they miss this event, there will be another time! ? When consumers become familiar with the merchant's marketing model, they may find it boring. Therefore, gamification interaction will be the key to the next stage of marketing! Learning objectives: 1. Keep friends enthusiastic and fresh about the business 2. Attract friends to interact with businesses In the teaching articles on " Coupons " and " Point Card Collection ", I believe that the editor and business owners have already learned how to stimulate friends' consumption motivations, and also learned how to develop methods and habits of continuous interaction. But there are so many competitors in the market, and there are always newer, more, and more creative products and marketing activities.
How can we keep our friends enthusiastic and fresh about the business? In this article, we will share how to continuously induce consumer participation through the design of sweepstakes, so get started! Benefits of Choosing a Sweepstakes 1. Highly irritating to customers I believe everyone is familiar with lottery draws. Well-known charity lottery, sports lottery and consumption invoice redemption are all concepts of lottery activities. For customers, the lottery is like gambling on an opportunity. The process from participating in the lottery to actually redeeming the prize creates a sense of excitement and excitement in their hearts that is both looking forward to and afraid of being hurt. In addition, lottery draws are more attractive than coupons that directly display promotional content.
For consumers, if the benefits provided by coupons are not venezuela mobile phone number list attractive enough, they will simply not participate in the activity; lottery draws usually list several more prizes, so it is easier for consumers to hit the prizes they want. . Therefore, if the threshold and cost of participating in the lottery are lowered, it can easily increase customers' motivation to participate. 2. Mastering the timing of promoting lottery activities can create word-of-mouth publicity effects In addition to formulating rules and setting prizes for a lottery, the promotion time of the lottery event is also ingenious! We can look back and think about our past lottery experiences. When someone wins a big prize or draws some special prize, will they excitedly share the joy with friends around them?