For example, your pages may take too long to load, which can negatively impact user experience. Or you may have duplicate title tags, 4xx errors, and other technical issues that could hurt your rankings.
To get started, log in to your Semrush account and click on “ Site Audit ” under “ On-Page Technical SEO ” on the left side of the screen.
"Site Audit" button highlighted in the menu
Next, click " Create Project " and follow the instructions provided.
You'll need to enter your website URL, select your preferred crawl source, and set a limit on the number of pages checked per audit. You can also configure crawler settings and other parameters.
“Site Audit Settings Popup”
Then click " Start Audit " and check the results.
The Semrush Site Audit tool will show you a detailed overview of the health of your website and the crawled pages, as well as the main issues affecting their performance.
General Site Audit Panel
From here, you can select “ Crawled Pages ,” “ Topics ,” “ Statistics phone code philippines ,” and other relevant categories to learn more. Semrush will also make recommendations based on the issues you’re facing.
Let's say one or more of your pages are showing a 404 error. Click " Why and how to fix it " to learn more about this issue and how to fix it.
An example of a "Why and How to Fix" popup in the Site Audit
Start by addressing the issues listed under " Top Issues " on the " Overview " page . Then, investigate those listed under " Warnings " and " Notices " in " Issues ."
"Section "Main Topics"
2. Purpose of featured snippets
Featured snippets are a feature of Google's SERPs designed to provide users with quick, concise answers to their queries. These text snippets appear above Google's organic search results for maximum visibility.
Featured snippet result example for the search "how to preheat an oven"
We often refer to featured snippets as “Position Zero.” This is because they appear above all other organic results. This is a valuable commodity that can attract a significant portion of clicks.
So how can you get your website into that coveted zero position?
Surprisingly, you don't have to be in first place.
The vast majority of featured snippets come from pages ranking anywhere on the first page of Google. So even if your website is in the fourth or fifth position, you can still get featured snippets.
But only 20% of SERPs have a featured snippet.