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They may not know your brand and be pleasantly surprised, so much so that they will come back to buy. Exclusive product (to be validated). Create an advent calendar for an existing list of yours: your recurring customers. They are the ones you can count on the most for quality feedback, so take advantage of the wide range of products in the box to offer them something new and validate it. Not necessarily something Christmassy, ​​so that it has the potential to become an evergreen product in the following months. Free customization . Leaving the possibility to build your own ideal advent calendar can be an advantageous option to satisfy a target interested in making more personal gifts.

You will reduce the surprise effect to enhance the uzbekistan b2b leads Ikea effect. Digital version . Try to imagine a digital Advent calendar. Instead of 25 physical products, you could send 25 emails about a topic that interests your target ( or maybe 25 different topics, but related in some way ). Another example? Imagine an Advent calendar with 25 different discounts, each valid for a single day and made available on a specific Christmas landing page. Of course, we are talking about discounts, so think carefully about the impact they could have on the perception of your brand.

Needless to say, all of these ideas can be . Use haste to your advantage In December, as in November, shipments will be quite congested: they are the most consumerist months of the year, so a lot is sold and just as much is shipped. This means you will need to pay special attention to the shipping times of your products. People will mainly buy for Christmas gifts, so any late delivery will have a more negative impact than usual. But it's an ill wind that blows nobody any good The advantage of tight deadlines : when there are just a few days left until Christmas and your shipping speed still supports these deadlines, start communicating the urgency everywhere on your site.