9. What advertising materials are not subject to labeling?

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For video advertising, the requirements are the same as for other types of advertising. It is important that each video material is registered in EPP, and the token is displayed in the description or directly in the video. To do this, on video platforms such as YouTube or RuNet, you must specify a unique identifier in the advertising settings.
Materials that are not of a commercial nature are not subject to mandatory labeling, such as advertising related to charity or personal announcements (for example, job search or rental of real estate without commercial purposes). However, it is important to remember that if the advertising is still commercial, it must be registered.
10. How does advertising labeling affect a company's reputation?
Compliance with advertising labeling laws helps strengthen a company's reputation senegal consumer mobile number list by demonstrating its responsibility and commitment to the rules. Violating these requirements, on the contrary, can cause a negative reaction from the audience, as well as lead to fines and blocking of advertising, which in turn will negatively affect the image of the business.
11. What should I do if the advertising material does not display the token after it is registered?
If the token is not displayed in the advertising material, it is necessary to check the correctness of the integration of the identifier into the system. Sometimes the error may be due to technical failures on the platform or during the data transfer process. In such cases, it is recommended to contact the EPP support service or integration specialists.
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Conclusion
In 2025, advertising labeling in Russia continues to become more complex, but compliance is critical to successful business. It is important to stay up to date with all changes in legislation and use automated solutions to simplify the process. Using properly configured labeling platforms, training employees, and ongoing checks of advertising materials will help avoid fines and other risks.