Understanding them is important because it directly affects how your content appears on different devices and platforms. The most common aspect ratios on Instagram are:
Landscape video - Aspect ratio 16:9
Square video - Aspect ratio is 1:1
Portrait video - Aspect ratio 4:5
Vertical video - Aspect ratio 9:16
Note the difference between portrait video and vertical video. While you may usually think of these things as the same, on Instagram, they are not. Videos posted in a carousel with other content follow portrait guidelines, while solo videos follow vertical guidelines like Reels and Stories.
File type: MP4 or MOV
File size limit: 650MB for videos up to 10 minutes estonia whatsapp number database and up to 3.6GB for videos up to 60 minutes
Length: Three seconds to 60 minutes; longer videos appear as previews in the feed, with the full video viewable on your profile.
Minimum frame rate of 30 fps (frames per second)
H.264 codec
AAC audio
3500 kbps bitrate
How to Compress Videos for Instagram
With the increasingly impressive quality of mobile video comes larger video files. While Instagram typically evolves to accommodate these, sometimes you may still need to optimize your files to share them effectively on the platform.
Sometimes, this means compressing or shrinking the video's file size to make it easier to upload, faster to stream, and within the 4GB limit.
Compression can sometimes affect resolution quality or sound clarity, but reputable tools can help combat this.
Instagram Video File Size & Formats
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