If we think about building a brand community

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And speaking of hashtags, they encourage their followers to also share their photos using the Airbnb hashtag, creating a sense of community and belonging. Perfect, right?

3. Etsy

Etsy is a global online marketplace where you can buy vintage, custom, and unique items from small businesses and entrepreneurs. As you can imagine, the meaning of “success” for Etsy is making it possible for these small businesses to achieve their goals using their marketplace.

That's why their entire Pinterest marketing strategy is based on helping promote these businesses by giving them the space they need to share their work. There, you'll find videos and content that offer a behind-the-scenes look at small businesses and their creative processes.

With this approach, Etsy not only promotes the sri lanka phone number list products found on their website, but also gives a voice to the selling artist. In this way, they make their marketplace even more attractive to both customers and sellers.

4. Vogue Magazine

Using the platform to create a sense of exclusivity, Vogue Magazine's Pinterest marketing strategy relies on sharing behind-the-scenes photos and videos of photo shoots.

This type of "exclusive" content can help you generate engagement among your audience.

In addition, it is an example that can inspire you to diversify your content on different social networks and make it uniquely attractive.

5. Samsung

Samsung’s Pinterest marketing strategy teaches us the importance of truly understanding the social network you’re on before planning your strategy approach. This includes not only knowing the platform itself, but also its audience and user behavior.