How can you, as a marketer, adapt this new feature to your strategy?

[asikurrahmanshuvo]

Over the past two weeks, the launch of a new AI writing tool has caused quite a stir on the web for the content producing community. We are talking about Lex , the latest AI writing app that has taken users by storm.

Twitter has been in the spotlight lately, due to the troubled negotiation with Elon Musk . But even with this uncertain scenario, that hasn't stopped them from working hard to release updates and new features for their users.

Following the feed algorithm , created to provide a better user experience while browsing the platform, and the edit button , which allows users to edit their tweets, Twitter is now rolling out mixed media tweets to its users worldwide.

This new Twitter update allows creators and brands to embed norway phone number list up to 4 images, videos, and/or GIFs in a tweet. All 4 media can be in the same format, or you can mix them up however you like. Pretty cool, right?

To give you a small taste of what mixed media looks like, the side -by-side tweet , featuring a photo and a video, is already a user favorite on the bluebird social network.


And for better results from videos, this change complements another major update that adds a video carousel to the Explore tab . In other words: Twitter Mixed Media helps brands and creators post videos, and the carousel feature helps users find them.

Well, with this move, it's become even clearer that Twitter is no longer a “280-character” platform, focused only on text.

Increasingly, we can see Twitter aiming to create an environment for sharing multimedia and giving brands and creators more ways to tell their stories.

Among the companies that stand out for using this strategy in blogs, we highlight Nike . The sporting goods company makes several videos to better explain the benefits of its products, complementing the content written in the articles.

There are many examples and we can see that campaigns are adapting over the years. Brands are increasingly investing in long and short videos to add more versatility and reach to their strategy.`