A Copywriting strategy will always have the objective of developing good content aimed at achieving some type of action, be it the sale of solutions or products, or even the download of a material.
The idea is to produce relevant and impactful content that can be used for various purposes. Some of them are:
websites and forms;
email marketing ;
ads on Google or social networks;
organic posts on social networks;
catalogs;
landing pages;
videos and sales letters.
But before using Copywriting to help direct moving leads email list attract more customers , there are some rules that are essential to avoid mistakes when producing and directing your copies. Check them out!
Know your target audience
It is undeniable that knowing your company's target audience is essential for the business to be successful in every sense, and when applying copywriting techniques , it is no different!
Understanding your personas and knowing exactly what their pain points are is an essential step to knowing how to efficiently capture the public's attention in a good Copywriting strategy.
So be clear about your business personas, their pain points and desires, and use this information to create strategic copy .
Know your product
There is a lot of talk about how important it is to know your target audience (and it really is), but sometimes companies forget to understand and optimize the products or services they offer.
Thinking about the solution is also an essential part of Copywriting strategies , not only to understand what should or should not be highlighted in a copy, but also to understand whether what is being offered is really relevant to the persona 's current moment .
After all, if you promote something that doesn't solve a problem or doesn't generate value, your audience will hardly accept it as the ideal solution to solve their pain.
You can follow some techniques
There are some techniques that can be followed to facilitate the structuring of a copy. And we will talk about two of them: PASTOR and AIDA.
In the structure called PASTOR, your copy must follow 6 essential steps, which are: