Global Camp: Do you want to go to McDonald's?

[asikurrahmanshuvo]

During the first week of the 2022 FIFA World Cup, McDonald's launched a new campaign that got media and marketing professionals talking.

Wanna Go To McDonald's?
McDonald's campaign happens to be a multilingual and multicultural message for global integration. It's not just the famous characters featured in the global pieces, such as actor Jason Sudeikis, TikToker Khaby Lame, K-pop sensation ITZY, and Twitch streamer Edwin Castro, that make this campaign interesting and different.

What makes this campaign so current and cheerful are the 10 languages ​​and 4 dialects in which the campaign has been developed.

The purpose of the campaign was to launch a strong communication algeria phone number list message to unify the football interests of more than 75 markets in the world at the same time (Thinking global), but considering cultural differences, languages ​​and regionalisms following the interests of the market (Acting local).

The campaign brought to the table the real feeling of people seeing their countries represented in the world, reminding them that no matter the result of the match, what matters most is the support we can give each other. And even better, having this positive support by celebrating the participation of cultures in sport, eating at McDonald's.

The main global ad was launched on social media at the start of the 2022 World Cup. Additional versions, meanwhile, were launched in specific markets and featured regional celebrities and activities specific to local markets.

Has your country experienced McDonald's local actions during the 2022 World Cup?

Think globally, act locally
Nothing new for this brand. McDonald's has been, in recent decades, a great example of internationalization and also of menu localization. So, what is different this time?

The difference, as we said at the beginning, is the way they use language as a power of communication.