Why do people scan websites?

[jakariabd@]

Did I understand correctly that scanning is viewing the material as a whole to find the necessary information?
What is Baidu?
How little do users read?
Methodology: Eyetracking.
Eyetracking hardware tracks the user's gaze as they use the interface.
This type of research is useful for many purposes, including evaluating visual design. It is especially useful for studying what people read and don't read on the Internet.
Most of the studies discussed below contained both quantitative and qualitative components.
Quantitative event tracking studies aggregate viewing behavior across a large number of participants. Results include heat maps and gaze metrics, such as the average number of fixations on a particular element of interest in an interface.
In qualitative eye tracking studies, researchers germany whatsapp number data analyze users' viewing behavior using gazeplots and gaze replays. In many cases, we asked participants to bring their own work, school, or personal life tasks to complete during this portion of the session.
The findings of this second edition of the report are based on a series of studies spanning 13 years, involving more than 500 participants and more than 750 hours of tracking time.
Early usability studies 2006-2013
In 2006, we conducted a large-scale tracking study to understand how people read online. It involved more than 300 participants. The results of the 2006 study formed the basis for the first edition of our report, How People Read Online.
We later conducted two small qualitative studies in 2009 and 2013 to generate new findings and examples to update the report. These did not result in comprehensive changes or a new edition of the report.
Latest usability studies 2016-2019
In 2016 and 2017, we conducted tw