Google has said that SEOs cannot optimize websites for RankBrain and therefore even more so BERT cannot be optimized, but it is also true that what Google is improving is its understanding of natural language, so much so that at the SEO writing level it is enough to write content with a user perspective. This is Google's commitment to better understand the query of the user who makes a search and match it better with the most relevant results.
We care about BERT not only because Google has said whatsapp in philippines that this change “represents the biggest leap forward in the last five years and one of the biggest leaps forward in the history of search,” but also because 10% of all searches are and will be affected by this update.
The advice we want to give is to check and record the changes in search traffic already from these days and see how much the website has been affected by this change.
If so, it would be appropriate to investigate which landing page was affected and for which queries, also recording which pages did not find the right conversion by analyzing the search traffic that Google sent but that did not end up being actually useful.
Web Analytics
What is Visual Analytics and Why is it Important for Your Business?
Today, companies generate and collect huge amounts of data. But owning a gold mine is useless if you don't know how to mine the gold. Visual Analytics is the key to turning raw data into valuable insights .