Are you struggling to get engagement from your company's Instagram posts ? Maybe it's time to add more visibility to your content.
Here, investing in paid advertising can make all the difference, after all, you will be investing in a strategy that segments your publications according to the chosen target audience. In addition, it allows you to manage and optimize results.
Therefore, we created this article to guide companies commercial property owners database that have doubts about how to put this into practice. Here, you will have a basis for mastering the subject. Enjoy reading!
What is a sponsored post on Instagram?
Basically, these are posts or stories that a company pays to promote in users’ feeds . What sets them apart from regular posts is the “Sponsored” label and the ability to include a CTA button to drive traffic or conversions.
Companies that opt for this feature can obtain insights on Instagram to analyze metrics such as reach and engagement . This way, you can understand whether that post worked or whether you need to change your strategy.
Furthermore, with the growth of digital influencers, this practice also helps to ensure greater transparency, as followers will know that a given post was sponsored by a company. And this way, you gain the trust of users!
The types of Instagram posts that are sponsored
Stories Ads
Here, the main goals are conversions, lead generation , increasing traffic to your website, getting more views on a video, downloading an app, reaching more audiences .
For example, some CTAs that fit this model are: download, contact us, learn more, listen now, view menu, send message, buy now, and subscribe.
Additionally, it is worth noting that brands can enjoy several benefits of Stories, such as adding face filters, video effects and text, to create engaging and creative promotions .
With 1 billion active users on Instagram, you have the potential to reach a huge audience with story ads on the social network, for example!