Higher customer lifetime value

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Arzina3225
Posts: 25
Joined: Sun Dec 22, 2024 3:19 am

Higher customer lifetime value

Post by Arzina3225 »

Wikipedia's donation requests teach us that we may be cautious or very sharp and continue to apply psychological principles that 'always work'. The content and context per case remain important.

Still testing with (positive) social proof?
Other principles may provide a solution and source of inspiration for testing new texts. Despite the warning, it is of course never forbidden to try it anyway with social proof in a positive way: many people show the desired behavior. And 'many' is relative: 'hundreds of thousands of donors' already sounds very different from 'a very small part of our readers' or 'less than 1%'. It often does not even matter whether something is actually a lot or a little, it is related to the connotation (emotional value) of the content. Possible options:

Hundreds of thousands of indispensable donors keep Wikipedia alive. Donate too , so that Wikipedia can continue to develop in the years to come.
Hundreds of thousands of indispensable donors have gone before you: donate too . Together we will ensure that Wikipedia can continue for years to come.
Donate too , just like hundreds of thousands of others: then this campaign will be completed within an hour.
wikipedia donation campaign
“You Dutch are known for your many cycle paths.”

Bonus: cycle path versus parking costs
Or keep doing it the way it's always been done, because the long-running versions are entertaining enough for a full article on Frankwatching. "Wikipedia is like the world's largest and widest cycle path. (...) You Dutch are known for your many cycle paths and you rely on being able to get everywhere by bike. That's how you also trust that Wikipedia is freely accessible. Please help keep it that way." Elsewhere: "If everyone who reads this donates €2, probably a lot less than your parking costs this Monday, (...)". You Dutch? Parking costs? Me, Dutch, I'm on a bike, aren't I?



ustomer experience has gained more and more ground in many organizations in recent years. We increasingly think in terms of customer journeys and involve the customer more and more in improving canada mobile number list our services. We are therefore mainly very busy with 'experience thinking', but how are we actually going to convert this into 'experience making'? That question was central during the Adobe Summit 2018.

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Shantanu Narayen, CEO of Adobe , kicks off his experience with a weekend in New York to celebrate his son’s birthday. It was a weekend where they saw the musical Hamilton, went out for dinner at Indian Accent and explored the city by night . “We did all of this in just 48 hours, but when I think back on it now, it brings a smile to my face,” says Narayen. “We can forget the details, but the overall feeling stays with you. That feeling defines where we spend our money and which companies we are loyal to.”


In another keynote, Brad Rencher , EVP & GM Digital Experience at Adobe, cites a Forrester study that looked at the results of companies in Europe, the Middle East and Asia.
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