The Biggest Lead Generation Mistakes for IT Companies

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Does the prospect have a valid phone number listed on the site, or is it a virtual phone number? What about the email address?

Is this contact still working at my target company?

You can verify most of these details via LinkedIn or using third-party data collection tools.

Next:

You have to develop a unique lead scoring system for your tech company. There are various metrics you can consider to assess the prospect’s interest and desire to work with you. For example, finding out that they’ve already interacted with your company before is a positive sign.

Decision-making power is also a huge determining factor when scoring leads. A gatekeeper will always talk to you and compliment your IT products, but no matter how helpful and involved you are with them, they can never buy from you.

information technology sales leads

Because lead generation is a complex process for tech businesses, your sales team is bound to make a lot of mistakes that can hurt your progress. So to be able to run smooth lead gen campaigns and maximize your sales success, you need to be prepared from the very start.

Here are three mistakes to avoid when generating leads for your IT company:

1. Over-Reliance on Inbound Leads
A lot of B2B tech companies focus only on inbound leads to land new business deals. But that’s often a big mistake that can limit the company’s options for growth and expansion in the market.

Inbound sales leads take a lot more time to engage with your list of usa cell phone number offers and enter your sales funnel. And due to the fierce competition in the IT space, this strategy may not be the ideal solution for new companies and startups.

On the other hand:

Outbound tactics — including cold emailing, cold calling, and LinkedIn outreach — are the perfect way to beat the competition. You don’t have to contend with authority websites on Google or start a paid ads bidding war that might cost you a fortune.

Going actively after prospects with outbound sales is also the way to go if you wish to work with some of the giants in your target industry. Your dream IT clients may just be waiting for you to reach out with a well-crafted message and an attractive offer at the right time.

2. Failing to Nurture Sales Leads
Nurturing leads means reinforcing your relationship with them to the point where they are ready to convert. The process consists of engaging prospects through constant communication and providing them with the relevant content they need to become informed.

The reason you should nurture leads after capturing their attention is clear…