The marketing area has been undergoing a series of transformations in recent years. Some time ago, to have your company featured in the media it was necessary to invest in traditional means of communication, such as advertisements, creation of magazines, brochures and printed newsletters, organization of events, etc. This format refers to Outbound Marketing, that is, the communication method that consists of 'pushing' your company's information to the customer.
However, the consumer profile has changed, especially with the entry of Generation Y into the job market. Today's customer is looking for experience, personalized service and relationships with the saudi arabia whatsapp data brand, and wants to find information that resolves their doubts. The “push meter” no longer works for this audience.
In this vast universe, entrepreneurs still feel lost in relation to what can be done in the marketing area to obtain results. After all, in general terms, the market is still immature for so many new features and tools that already exist.
How to innovate your company's communications area
Of the marketing tools available today, the most widely used are online advertising. The main resources that are on the rise are Google AdWords, Facebook Ads, Instagram Ads, and other social networks that promote ads. In this area, we can say that many actions have been carried out well.
But in the next step, which is content marketing - to use Search Engine Optimization (SEO), for example - as a promotion, there is still a noticeable difficulty in the success of the investments. And it is in this learning phase that companies are now.
We generate leads, but how many of them become customers?
Are the results just in Facebook engagement levels? We need to improve the way we sell, almost pushing services and products to the consumer.
To generate opportunities to increase the number of customers , knowing their profiles for more attractive sales suggestions, one solution is consumer tracking, also called the 'consumption journey', identifying how the customer makes decisions, from the intention to buy, the searches they do online and offline to get information, until the final purchase decision.
In this journey, from online to offline, the company can identify alerts when the consumer is closer to making a purchase. This can be done through sensors, via cell phone and/or physical registration, which allow tracking the consumer, such as geotags .
A good example of using and monitoring data on the internet for business model and market strategy is Amazon, which manages the company from online to offline.