It shows which sources bring traffic to your website. This can help you discover the best and worst marketing channels for you and help you determine what is working and what is not.
Analyzing this metric will allow you to identify which marketing channels and strategies work best for your content distribution.
You can also identify channels with good potential and perhaps a greater investment in resources or an adjustment in strategy would make a big difference.
5. Likes and shares
These are indicators of the engagement and popularity of your content among your audience.
However, a share is more meaningful than a like because it not only shows that someone found your content interesting but also expanded its reach.
To measure it, for example in Facebook Statistics you can do it since it gives you the data.
6. Comments
The number of comments below the post demonstrates the level of engagement with the content even better than likes and shares.
It takes longer to write a comment than to like or share a post (of course, we're talking about valuable comments).
So if a reader was motivated enough to express their opinion in a comments section, that's a good sign.
There are other metrics that come from the online plane, which are:
7. Lead Metrics
How does content support demand generation in terms of lead phone number identifier philippines generation and lead nutrition (middle-of-the-funnel) ?
8. Sales metrics:
How does your content impact bottom-of-funnel results?
Generate leads and attract ideal buyer personas
The ultimate goal of any content marketing strategy is to attract new people to your business that you can sell to.
And you attract them because you generate specialized content for them, based on their behaviors, needs, goals, objectives, etc. In other words, it is 100% content for your audience.