The State of Marketing in 2025

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25% of desktop Google searchers end without a click, and 17% of mobile end without a click (Semrush)
The average keyword is roughly 3-4 words long. (Semrush)
Long-tailed keywords get 1.76x more clicks in organic SERPs. (Backlinko)
In 2020, 500 keywords accounted for 8.4% of all search volume. (Backlinko)
The average cost-per-click for a keyword is about $0.61. (Backlinko)
The average cost-per-click in Google Ads in 2024 is $4.66 across all industries. (WordStream)
Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)
For every $1 businesses spend on Google Ads, they make an average of $2 in revenue. (Google)
55% of people clicking on Google search ads prefer those to be text ads. (Clutch)
The average conversion rate in Google Ads across all industries in 2024 is 6.96% (WordStream)
The average CTR for titles with questions is 15.5%. Regular (non-question) titles have a 16.3% CTR. (Backlinko)
The average click-through rate for first place on desktop is 39.8%. If the top result is a featured snippet, CTR increases to 42.9%. (FirstPage)
21% of Google SERPs show images. (Moz)
Compressing images and text could help 25% of web pages armenia whatsapp number database save more than 250KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs. (Google)
50% of U.S. consumers use voice search daily. (UpCity)
With search volumes constantly fluctuating in response to world events and evolving news coverage, it’s worth knowing what searches are trending, how quickly they’re ramping up, and how they tie into similar keyword queries.

While one option is a scattershot approach — simply type a potential trend term into Google and see how many total results are reported — more targeted options often provide an easier path to improved search performance.


HubSpot's Annual Inbound Marketing Trends Report