Engagement
We couldn’t start with any other benefit, after all, who doesn’t like good engagement, right?
In addition to Reels having a higher viewing rate , it offers natural engagement, without the need for paid ads, which offers more followers and likes.
In some business profile examples, business owners claim that an Instagram Reel gets around 300 to 800 likes per post, while IGTV and an in-feed video get between 100 to 200 likes .
PS: Recently, Instagram said it was testing to offer ads on Reels.
Scope
The current average engagement for Instagram automotive mailing list posts is less than 2-3%. Let’s say you have 1,000 followers and you post a regular video on Instagram. If you had posted that video as a Reel, it would probably be seen by a larger number of your followers, since it would appear in Explore.
Similar to a feed post, you can use a maximum of 30 hashtags and 2,000 characters to write engaging text.
Above all, your Instagram Reels can appear in several hashtag feeds, as they are permanent, so the chance of your content being discovered is much higher than a regular Story or post .
Quick Share
Unless you’re tagged in a Story, you can’t share that content to your own profile. As a creator, your reach is limited, and as a tagged person, you can’t leverage the power of that content across other placements on the platform.
Reels, on the other hand, offers great sharing functionality. As a creator, you can share the content to your Stories and Feed . Additionally, users can also easily share it, allowing you to reach wider audiences, faster.
PS: It's worth mentioning that Instagram is evaluating the possibility of allowing this format to be shared on Facebook as well!