This tool isn’t a set it and forget it situation,

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provides tons of great data for you, so you’ll want to check in every so often. For bigger sites you might want to check daily, but smaller sites with less activity you can check bi-weekly or even monthly.

Check for site errors: If Google detects issues with your site, like if someone algeria whatsapp number database hacked it, or if there are a lot of 404 pages, they will let you know in the Crawl > Crawl Errors tab. It’s important for Google to see that your site is in tip-top health, so that it will be a good experience for the visitor. A site with lots of 404’d pages and other issues doesn’t provide a good experience for the visitor and Google won’t want to serve your page up in the Search Engine Results Page (SERPs).

View analytics: Do you want to know where your site is showing up? How many people are seeing you in the SERP? What keywords are driving traffic? All of these questions (and more) can be answered with the analytic information in Webmaster Tools. Think of this as a slimmed down version of Google Analytics, which is another free tool by Google, but a lot easier to read and manage. The Search Traffic tab would be a good section to check weekly, if not daily for some webmasters who must know all the things about their site. A great place to find missed opportunities for you business is in the keywords area. You might be surprised to see where your site is popping up in the search results and it could even inspire you to write a blog post around these keywords.

When you’re hiking through the internet be sure to have your Webmaster Tools “map” with you and you’ll never get lost. Do you already use Webmaster Tools and have some great tips you want to share? Let’s hear it in the comments!