Improve in the industry: Are your competitors always one step ahead? With the help of social media monitoring tools , you can track, listen to, and report on all the social conversations revolving around you, your competitors, or the industry.
More efficient recruiting: No one said social recruiting was easy, but it is growing in popularity. This social network can be a great source to increase recruiting efforts and reach top talent faster.
Smarter growth: Reducing churn, limiting spend, and increasing acquisition are all premises for a successful business, but Facebook can help you in each of these areas. Whether through ad spend, increased targeting, approaching your Facebook marketing strategy can help you get closer to these goals as you can reach more specific audiences however you want.
2. Take advantage of existing traffic on your site
Remember that it is advisable to have a website for each company , as it will function as your sales transaction center where people buy your products or obtain more information about your services.
You can easily leverage existing traffic on your site by placing clickable and visible social media icons that link directly to your Facebook page and any other social media pages you have.
Keep in mind that most websites put their social media icons on kuwait whatsapp numbers their homepage or header, as this is the area where they can be easily seen.
This way, this action provides better click-through rate (CTR) numbers.
Demographics are key to any marketing strategy, and social media is no different.
When you realize that Facebook has nearly 1.15 billion people scrolling through their feeds every day, you understand that it's important to know who you need to reach and how.
Additionally, understanding the latest demographics is important as this network's audience fluctuates over the years , as we mentioned in the introduction.
Gender and age
Data from the Pew Social Media Update 2016 report showed that women tend to adopt Facebook more frequently than men and the primary age group is 18-29.
However, with 62% of Facebook users over 65, its band has a much better reach across all age groups than any other network, meaning it has the ability to reach multiple generations.
Therefore, it is advisable that you do not limit yourself because you think that younger generations are only on Snapchat and Instagram.