For those who work with digital marketing , it is no different. Defining objectives is the first step in digital marketing planning: what do I want in 2018? Increase my sales and lead generation, improve my results through marketing, become an authority in the market... and so many other objectives that you can include in your planning for the coming year.
However, to make a good plan it is also necessary to be aware of the trends . The digital marketing trends for 2018 will be characterized by emerging technological innovations , some of which we already had the opportunity to learn about this year.
Thus, the paths that digital marketing professionals will thailand telegram take next year will be defined by two factors: technology + data . Knowing the digital marketing trends will help you make good plans and define where to invest your marketing budget. Below we present the 10 main digital marketing trends for 2018.
1. Audiovisual
Due to the speed of communication enabled, in particular, by smartphones, users increasingly prefer to receive information through images and videos . These audiovisual elements allow for greater and better absorption of information, as well as providing sensory and emotional experiences.
Therefore, invest in audiovisual and interactive content : well-produced images and videos, infographics , etc.
2. Native ads
Invasive ads have become a source of annoyance for users. There is nothing more annoying than finding an out-of-context pop-up at the beginning of a page you have accessed. For this reason, two marketing methods have become recurrent: Inbound marketing , aimed at attracting potential users, and native ads .
Native ads make it possible to offer a product in a less invasive way . This is possible because these types of ads blend into the virtual environment so that the user does not detect them as advertising, instant content, recommended content, etc. Therefore, avoid invasive marketing strategies and invest in native ads.
3. Micro-moments
Micro-moments are the myriad of moments in our daily lives that stimulate the use of our smartphones. These micro-moments range from searches on our smartphones for things like "car rental" to "opening hours for pizzeria X."