Breaking into new markets: strategies

[Rakibul200]

Mike told us more about the importance of choosing a data provider that can provide a large number of numbers. "Cold calling is the backbone of appointment-setting in sales. But our salespeople were spending a lot of time sifting through lists of data, only to find that most of the numbers were wrong or office landlines. That's when we decided to look at cognism." mike described the data evaluation techniques that drift uses to evaluate its suppliers.

We had two requirements when evaluating mom data other sales intelligence vendors: reliable data and an efficient workflow.To assess the accuracy of the data, I tested a list of , potential customers across multiple databases. Zoominfo’s platform included mostly office numbers.Cognism was way ahead of all other lead generation providers. Their database had an accuracy rate and the largest mobile number coverage. The platform was also very fast.

Our sdrs would find a prospect who had visited our website, go to cognism, and instantly get the contact number. It was that fast. After this test, mike chose to move on to cognism: the stunning results combined with the simplicity of the platform were instrumental in the rapid conclusion of the contract. Our decision to switch from zoominfo and leadiq to cognism was an easy one. The platform has exceeded all of our expectations.